Kinnarps vinner pris for beste stand

The Creative Director for Kinnarps' stand is Johan Ronnestam – an innovator, entrepreneur and experienced brand expert. To create the stand, he teamed up with Björn Förstberg and Mikael Ling from Förstberg Ling, an architectural and design agency in Malmö experienced in both architecture and interior design. Johan Ronnestam shares his thoughts about the stand and the project:

“To work with one of Sweden’s, and the world’s finest workspace solutions brand has been an honour. There is so much history, know-how and knowledge about the future workspace that we’ve been able to draw inspiration from. Already when I and Förstberg Ling started working on the design concepts for the Kinnarps experience our goal was to create an experience that highlighted Kinnarps strongest assets - the ability to adapt, change and always look forward.

“The construction is a space where people can meet, share ideas and be inspired. It’s a celebration of the Kinnarps history and future. A concept intended to celebrate 75 years by inviting the visitors to become part of the experience. The modern workspace solution is an open atmosphere where conversations between people, creativity and productivity leads to innovation. This were the key components we wanted to communicate when we created this transparent construction”